The Key Players in Launching and Sustaining a Deeptech Startup: Researchers, Innovators, and Market Strategists

Deeptech startups are revolutionizing industries with groundbreaking technologies that promise to solve some of the world’s most pressing challenges. However, successfully launching and sustaining a deeptech startup requires more than just an innovative idea. It demands a synergy of various key players, each bringing unique skills and perspectives. Among the diverse stakeholders in deeptech innovation and market launch, three core protagonists stand out for their impact: Researchers and Scientists, Innovators and Inventors, and Marketing and Sales Professionals. Understanding their responsibilities and contributions is crucial for navigating the complex journey from concept to commercialization. 

Researchers and Scientists: These individuals are the backbone of any deeptech startup. Their primary role is to conduct rigorous research, generate new knowledge, and develop cutting-edge technologies. They bring depth and credibility to the startup by ensuring that the technological foundation is solid and based on empirical evidence. 

Innovators and Inventors: While researchers focus on knowledge generation, innovators and inventors translate this knowledge into tangible products and solutions. They are responsible for bridging the gap between theoretical research and practical application. Their creativity and problem-solving skills are vital for transforming scientific discoveries into market-ready technologies. 

Management, Marketing and Sales Professionals: These professionals play a crucial role in the commercial success and management of a deeptech startup. They are responsible for understanding market needs, crafting compelling value propositions, and driving customer acquisition and retention. Their efforts ensure that the innovative products reach the right audience and achieve commercial viability. 


Why are they so crucial for the success of a deeptech company? 

Researchers and scientists are essential because they provide the foundational knowledge and technological innovations that form the core of a deeptech startup. Without their expertise, the startup would lack the credibility and depth needed to develop truly innovative solutions. Their work also helps in securing patents and intellectual property, which are crucial for protecting the startup’s technological edge and attracting investment. 

Researchers´ main responsibilities are: 

  • Conducting Research: exploring new scientific frontiers, conducting experiments, and generating data. Their work forms the bedrock of any deeptech innovation. 
  • Developing Technologies: translating their research findings into new technologies, often working on low TRL prototypes and preliminary proof-of-concept projects to demonstrate technical feasibility. 
  • Ensuring Scientific Rigor: Maintaining high standards of scientific rigor and ethics is paramount. Researchers ensure that the technology is based on sound scientific principles and can withstand scrutiny. 


Innovators are pivotal because they turn theoretical research into practical applications. Their ability to develop functional prototypes and products ensures that the startup can move from the lab to the market. Without their expertise, many groundbreaking scientific discoveries would remain confined to academic papers without real-world impact. They also play a key role in iterative improvement and innovation, adapting products based on feedback and changing market demands. 

Innovators´ main responsibilities are: 

  • Product Development: taking the raw technologies developed by researchers and creating usable products. This involves significant engineering, design, and iterative testing. 
  • Business problem Solving: addressing practical challenges in bringing a new technology to market, such as scalability, manufacturability, and usability. 
  • Technical collaboration: Often working closely with researchers, marketing teams, and potential customers, they ensure that the product meets market needs and regulatory requirements. 


Marketing and sales professionals are indispensable because they ensure that the innovative products developed by the startup reach the right audience and achieve commercial success. Their ability to translate complex technical features into understandable and attractive benefits for potential customers is essential for market adoption. They also play a crucial role in feedback loops, bringing customer insights back to the development team to refine and improve the product. Without effective marketing and sales efforts, even the most innovative technologies can fail to gain traction in the market 

Managers´ main responsibilities: 

  • Market Research: Conducting thorough market analysis to understand customer needs, competitive landscape, and market trends. 
  • Marketing and Value Proposition: Developing compelling messaging that clearly communicates the benefits and unique selling points of the technology. 
  • Business development and Sales: Creating strategies for customer acquisition, establishing sales channels, and managing customer relationships to drive revenue growth. 
  • Business management: managing resources, securing scalability and driving the company toward success    


In the dynamic and challenging landscape of deeptech startups, the collaboration of researchers and scientists, innovators and inventors, and marketing and sales professionals is essential. Each group brings a unique set of skills and perspectives that, when combined, drive the startup from concept to commercialization. Researchers and scientists lay the foundational knowledge, innovators and inventors turn that knowledge into practical solutions, and marketing and sales professionals ensure those solutions reach and resonate with the market. Together, these core protagonists enable deeptech startups to thrive, pushing the boundaries of what is possible and creating lasting impact.