Providing strategic advisory and growth-oriented consulting for market positioning and business model transformation: Empowering industrial intelligence with growth and strategy from engineering services to smart automation solutions.

A startup company specializing in product engineering and intralogistics technology services for lifting and material handling has developed a prototype for intelligent data capture and smart automation in industrial environments. The solution includes AI-powered software and a custom-designed hardware component, both tailored to address specific operational challenges. The company operates in a mature sector dominated by international players, yet one that still requires comprehensive digitalization and intelligent automation.

The startup seeks expert advisory support to analyze its strategic market framework, identify real competitors within the emerging digitalization paradigm, define the most suitable strategy and business model aligned with its capabilities, and establish a procedural framework for market operations. The company also requires hands-on, pragmatic support for specific operations with key clients, including lead generation, value proposition pitching, identifying clients´ pain points, drafting proposals, and negotiating closing agreements.

The service is delivered over a one-year period and fully encompasses the company’s strategic, tactical, and operational framework. It results in a clear definition of its strategic direction, value proposition, high-tech product portfolio, pricing policy, market penetration strategy, and key account management and commercial expansion tactics. Additionally, a rebranding exercise is conducted, and a new high-tech product brand is launched alongside existing engineering services to enable cross-selling and create synergies. The company also establishes its R&D project framework to guide product development and secure funding from Horizon Europe and national programs.

The outcome is a company ready to embark on a new stage of growth, equipped with proprietary products, a renewed tactical and operational market approach, and clear criteria for prioritization and action across key accounts. Likewise, a funnel of sales opportunities is created and collaborations closed.