Shifting from a gaming projects-based startup to smart industry product vendor through a comprehensive business and commercialization strategy and operations.

Startup operating in the video game technology projects business comes across a market opportunity to finally become scalable. Thus, the company decides to radically change the business strategy to develop and commercialize a digital tool based on augmented reality and artificial intelligence for the industrial training of the factory workforce aiming at ensuring production efficiency and compliance with occupational health and safety regulations.

We accompany the strategic redefinition project, design the business model, provide guidance on Go-To-Market, coordinate operational marketing, and offer specific support in operational business development and sales activities with large industrial companies across various sectors.

As a result of the collaboration, the company restructures its business and human team to align with the new business strategy, secures initial collaborations with clients serving as a foundation and reference for scalable growth, designs and strengthens the sales team, and defines operational marketing and sales procedures. The startup also learned about key aspects of selling advanced digital tools to large corporations and how to expedite the process of closing transactions.